Music is all about feelings, emotion, it is a universal language that everyone understands. Music is the essence of order and rythm and leads to all that is good and beautiful. Music can take your senses to a higher level. Music is the language of emotion. I believe that a hifi-system must be able to convey such emotions; tg-acoustics loudspeakers are designed with passion for music and are measured against the artistic expression and emotional communication of music. Our listening panel consists of trained musicians with many years of experience in jazz and classical music. Furthermore, during the development of loudspeakers, acoustic instruments are constantly at hand. Parallel to this way of designing we also use the newest computer based simulation and measurement software. Only by combining these two ways of designing is it possible to reach such a coherent and complete end product. Measuring is one thing, but how to interpret these measurements is even more important. Besides all this, regular visits to live concerts are a pleasant way of calibrating our brains. I am not satisfied until the expressive emotion of music is conveyed.